TRAVERSE CITY, Mich. (Michigan News Source) – With cold polar vortex temperatures and high winds, it’s tempting to stay wrapped in our blanket cocoon with our phones and purchase life’s necessities with our DoorDash app and our Amazon account.

But this time of year for our local community stores is anything but cozy. For many, it’s their slowest time of the year, even in places like Traverse City. Yes, sometimes there’s a big “winter” event taking place that brings in the crowds, but many of the locals will stay wrapped up in their snuggly blankets in January and February, making purchases from the comfort of their couch.

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Yes, two-day Prime shipping is tempting, but when was the last time Jeff Bezos donated a gift basket to your local fundraiser or gave your kid’s sports team new jerseys? The truth is, local businesses aren’t just storefronts – they’re community lifelines. From buying your coffee beans at the corner shop to snagging a scarf from the boutique downtown, your dollars stay local and help sustain the people in your own community: your neighbors, family and friends.

In Traverse City, they do their best to bring people downtown after the holidays including Restaurant Week which starts about mid-February. It’s a time when local eateries across the city and county offer special-course meals at a lower cost so that customers can try out a new restaurant.

And while it’s tempting to Netflix DoorDash your way through February, consider this your invitation to step outside and rediscover your community. That quirky bookstore? They probably have a cozy nook and great events. The bakery down the street? They might be one cupcake sale away from closing their doors. By spending locally, you’re not just shopping – you’re keeping your town alive and vibrant – and the cupcakes flowing.