LANSING, Mich. (Michigan News Source) — Ford Motor Co. is expanding its commitment to electric mobility, this time branching out from their well-known vehicles to launch licensed Bronco and Mustang e-bike models. This collaboration with motorsport-focused cycling technology company N+ blends Ford’s automotive legacy with the latest in cycling innovation. 

The Bronco and Mustang e-bikes are designed to “ignite your senses and stir your soul with their distinct styling, power, handling, and performance,” according to the Ford website. Tyler Hill, Ford’s global brand licensing manager, said that these new e-bikes will give enthusiasts the opportunity to experience the excitement of the Bronco and Mustang, now in a new form (The Detroit News).

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“We know the passion and thrill that gets unlocked when people get behind the wheel of a Bronco and Mustang,” Hill said in a statement. “These new e-bikes will allow more people to experience the adventurous spirit of a Bronco and the exhilaration of a Mustang from the moment they grip the handlebars.”

The Bronco e-bike, with a starting price of $4,500, is equipped with Ford’s GOAT (Goes Over Any Terrain) technology. It features Grippy Pirelli Scorpion Enduro M hardwall tires and a dual suspension system, ideal for tackling everything from Detroit’s city roads to the challenging trails of the Upper Peninsula. 

On the other hand, the Mustang e-bike, starting at $4,000, offers a more urban-centric experience with its Pirelli Angel GT semi-slick tires and handling designed to mimic the sports car. Both models offer additional customization with ten extra color options available for $390.

Both e-bikes come with a 750-watt hub-mounted motor, a top assist speed of 28 mph, and a range of approximately 60 miles. In addition, they can fully charge in 3½ hours. Riders will have access to four-piston hydraulic brakes and a full-color LCD panel on the handlebars that provides real-time information on speed and battery life. 

Public reaction to the new e-bikes has been mixed. Some X users have expressed skepticism, questioning the pricing and practicality of the new models. Comments have ranged from concerns about the high cost relative to the 60-mile range to criticisms of Ford’s understanding of its customer base. 

One user remarked, “Will be fun to watch this be, yet another, loss and ultimately leading to layoffs. It’s like these marketing and sales executives never learn. And they will say ‘well really it’s just a marketing with N+’ when in reality engineers on both sides will spend money … leading to zero.”

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Others have compared the launch unfavorably to previous ventures by Jeep and Hummer, suggesting that these e-bikes might struggle in a competitive market filled with well-established alternatives.

With orders opening today, August 7, at ford-bikes.com, and deliveries expected before the end of the year, the coming months will reveal whether these models can carve out a niche in a rapidly evolving market.