DETROIT (Michigan News Source) – The policy by Ford Motor Company requiring dealers to meet certain guidelines for electric vehicle sales is on hold. The automaker is now reviewing previous requirements for dealers to qualify for their Model E Certification program.
In September 2022, Ford said that dealers who want to sell EVs must commit to fixed pricing (no markups for increased profit). The automaker also expected those who opted to become Model e Certified to spend an initial $500,000 each on a public fast charger. Those who wanted preference on in-demand vehicles would have to install two chargers as part of a $900,000 initial investment in the Model e Certified Elite program, with another $300,000 required by 2026 for a third charger.
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Ford modified the requirements in November 2023 but has now recommended dealers stop any investments related to the program while they review information gathered from more than 1,000 dealers. Ford has delayed a $12 billion investment in EV’s and expects their Model E business division to lose $5.5 billion dollars this year.
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